Our Website Architecture – Structured for Success

By |May 18th, 2009|

Many websites miss out on valuable search engine traffic opportunities because the initial site design and architecture did not factor in the way in which search engines read web content into the equation. The architecture of the site influences everything from search engine visibility to the overall ability for the website to rank well, to [...]

Why Real Pro Systems Doesn’t Give Away Software

By |April 20th, 2009|

There's no two ways about it, it's a tough market out there. The real estate market is not uniform however, and as a national company, we have witnessed waves of distress hit different areas at different times. Vendors offering solutions to agents have been affected by the downturn as well, and you can see waves of [...]

Real Pro Gold 3.2 – Release Notes

By |March 19th, 2009|

Real Pro Systems has been hard at work to improve you real estate agent website. We are happy to announce the following enhancements in our release of Real Pro Gold 3.2. Top Producer 8i Integration: Share web leads with your Top Producer 8i account. Real Pro Systems provides three convenient ways to share leads between [...]

Tweet Tweet Tweet Goes the Real Estate Agent

By |March 2nd, 2009|

What is Twitter? Why are people tweeting? Why do real estate agents join Twitter? These are all great questions. And first of all, no we haven't all gone to the birds, Twitter is a "social messaging utility" and tweeting is the messages sent or "micro-blogging."  People have been "micro-blogging" on Twitter for three years this June, giving [...]

Creating Custom Content for Real Estate

By |March 2nd, 2009|

Foreclosure and Bank-Owned VocabularyAs we all know the past eighteen months, and for the foreseeable future, foreclosures, and bank-owned are an indelible part of the housing landscape. A dramatic increase in these types of transaction has increased the need for knowledge about the terms associated with foreclosures and bank-owned properties. Become a resource for information; [...]

Web Analytics Terminology

By |February 27th, 2009|

When in comes to analytics on your websites; know the terminology.Having a website is an investment in your online marketing; not knowing how that investment is either working for or against you is like throwing good money after bad. Let’s take a little time to acquaint ourselves with the terminology. Visitors: Visitors to a website [...]

Five Types of Blog Posts

By |February 27th, 2009|

You don't have to be a professional writer to write a blog that people want to read. A blog just like a newspaper or magazine should incorporate a variety of different posts. You wouldn't want to read a newspaper or magazine that was all editorial content and no news or feature stories - so approach your blog [...]

Create Search Engine Friendly Custom Content for Real Estate

By |February 27th, 2009|

Neighborhood PagesLet's face it; creating engaging content on a consistent basis for your blog or your website is hard enough, without adding in the element of search engine optimization. It's easy to get wrapped up into SEO aspect by being so focused on picking keywords, keyword placement and saturation that we forget about the other elements, [...]