Strategies and Tips

/Strategies and Tips

Quick Response Codes (QR Codes)

By |March 1st, 2011|

A QR code is nothing more than a machine-readable two dimensional image, not unlike a barcode. These are read by scanners or by applications on smart phones to direct the user to a number of things including, text, images or any URL. They are a fast and easy way to connect offline marketing with online initiatives.

Anaheim Users Group

By |January 28th, 2011|

We are delighted to announce the second users group of 2011 will be held in Anaheim. The users group will take place on Saturday, February 19th, 2011 from 1:00pm to 5:00pm at the Hilton Anaheim. We have scheduled this event to dovetail with Keller Williams Family Reunion. If you are in town for the conference or just live in the area, we invite you to join us for an afternoon filled with educational presentations, networking and good food.

5 Signs You Need a New Web Solutions Provider

By |October 27th, 2010|

When you are building your business online one of the most critical components to consider is your web presence. Sometimes your website just needs your attention to make it better. But other times, the core issue is your web solutions provider. How do you decide when it’s time to to switch providers? Here are five signs that it is time to look elsewhere…

Cookie-cutter to Custom Websites

By |June 17th, 2010|

Real Pro Systems builds highly flexible websites that are easily tailored to an agent’s needs. There is a lot of confusion in the marketplace about terms like “template” website, “cookie-cutter” website, “custom” website, and so on. Here’s how we see the world of websites. To us, a “cookie-cutter” website is a derogatory term, referring to a website that is not configurable; they all look alike, and the content is fixed. For agents on a budget or with no budget, it might be the only alternative. Sometimes these are free sites provided by a broker or offered as an add-on to a service such as an IDX. Let’s face it; even with the lack of flexibility it’s better than no internet presence at all. But all they offer is a “business card in cyberspace.”

Content Matters to People and Search Engines

By |May 18th, 2010|

I recently conducted a Yahoo search using the term Portland Oregon Real Estate.  I got over 59 million results. I decided to narrow my search to the area of town I was interested in: Southwest Portland.  I submitted this search and got back over 5 million results.  Still a big number, but the results were much [...]

Permission Based Marketing for Real Estate

By |March 18th, 2010|

This is the third in our series of online marketing tips for real estate. What is permission based marketing? Permission based marketing comes from a phrase that was quoted by Seth Godin.  Seth has been called “America’s greatest marketer” by American Way Magazine and has been a staple for many of us marketing types for [...]

Seven Classic Blogging Missteps

By |January 13th, 2010|

Whether or not you are an experienced blogger there are some pitfalls that are easy to fall into when creating posts for your blog. Some of these are easy to avoid, such as duplicating content, not adding links and not allowing for comments.Duplicate ContentWhen you are writing a blog on a consistent basis, the pressure to [...]

Assess Your Business Process

By |December 15th, 2009|

Managing a team adds a level of complexity to your business, as does the juggling act of an array of tools from multiple vendors. How can you  answer the most basic of questions to analyze your business effectively? Do you have the tool you need to get the job done? Real Pro Platinum is based [...]

A Note About System Security

By |October 22nd, 2009|

When you have a team of folks working with you, trust is a critical ingredient in team success. And many of you entrust team members or virtual assistants with the ability to log into your Real Pro agent system and make changes. Have you ever thought about the harm a trusted team member could cause [...]

Stealth Marketing or Stealth Websites

By |May 4th, 2009|

What does stealth mean and why do you want to use it? You may have heard the term "stealth website," but you may not be sure as to what it is exactly and how you would use stealth marketing or stealth websites in your business. A stealth site is simply a site that offers a service [...]